9+ years turning partner ecosystems and outbound strategy into real revenue.
Former Shopify. 193% quota in a single quarter. $550k pipeline in 60 days.
Now looking for the next problem worth solving.
I am a creative, out of the box thinker, hunter, and opportunity finder. I look for opportunities where others don't and if the road isn't paved, I build my own bridge and create my own path to success.
While my sales skills are sharp and closing is a natural progression of my years of experience, my super power really comes from building for the long term. I believe in much more meaningful relationships that will lead to compounding revenue generation and mutual alignment.
That founder DNA followed me into every corporate role I've taken since. At Shopify,
I wasn't just managing relationships — I was building co-selling frameworks,
enabling partners with AI tooling, and contributing to deals at enterprise scale.
One partner win I supported closed a seven-figure scope of work for a
140-location Canadian fashion retailer.
I'm now actively looking for the next chapter. I'm bilingual (English & French),
based in Calgary, and deeply embedded in how AI is reshaping GTM, sales enablement
and partner ecosystems. If you're building for trust, long term compounding growth and may or may not have a framework yet, let's chat.
Experience
2024 – 2025
Fenix Commerce
Head of Growth
Hired to build the company's first structured GTM motion from the ground up
Rebuilt top of funnel entirely: ICPs, buyer personas, outbound messaging, multi-channel strategy
Contributed to internal projects unlocking $290M+ in potential GMV, 11 opportunities, 3 closed wins
2017 – 2022
Bark Industry Ltd.
Founder & CEO
Founded and operated a premium pet accessories eCommerce brand on Shopify
Grew social to viral scale — 8.4M views / 1.8M likes (2nd most-viewed dog video on TikTok)
Collaborated with influencers to increase sales 160% and improve marketing ROI by 33%
Secured wholesale contracts including Nordstrom
The System Behind the Results
How I actually manage a book of business.
Most people manage accounts reactively. I built a system where AI does the heavy lifting on intelligence — so I can spend my time on relationships, strategy, and closing. Here's the exact flow.
1
Data Intake
2
AI Processing
NB LM
Intelligence Hub
4
GTM Output
5
Referral Engine
Phase 01 — Data Intake
Phase 01 · Data Intake
Everything flows in.
Before I can manage a book of business, I need a complete picture. I import every relevant data source into a centralized intelligence layer — clients, agencies, SOWs, meetings, and live market signals.
01
Brands & Client Data
Full client roster with performance data, tech stack, order history, and relationship context
02
Agency Partners + SOWs
Active scopes of work, WIP, store performance metrics, and contract status
03
Meeting Notes & Transcripts
Every call, every decision point — automatically captured and indexed for recall
The data doesn't just sit there. Agents scrape, sort, and summarize it into structured intelligence — so by the time I open my laptop, I already know what matters today.
01
Automated Trend Scraping
Agents monitor LinkedIn, G2, and industry events — delivering a daily briefing without lifting a finger
02
ICP Identification
AI cross-references all client data to identify patterns — which verticals convert, which personas respond
03
Account Prioritization
Scoring model evaluates volume, upsell potential, and sales cycle — surfaces who needs attention before they ask
PerplexityChatGPTNotebook LMClayBrowse.ai
02 / 05
Phase 03 · The Intelligence Hub
Notebook LM as the brain.
Notebook LM is where everything converges — a knowledge engine that synthesizes your entire book of business into a searchable, queryable intelligence layer.
01
Full Context Retention
Every client conversation, SOW, and trend report — queryable instantly before any call
02
QBR & Call Prep — Automated
"Prep me for my Acme call" → instant brief with open items, past discussions, and upsell triggers
03
Gap & Opportunity Detection
Surfaces what's underperforming, what's ready to expand, and what competitive trends could affect the relationship
Notebook LMGoogle AI StudioRAGSemantic Search
03 / 05
Phase 04 · GTM Output
Intelligence becomes action.
The system doesn't just analyze — it produces. Everything from onboarding sites to competitive one-pagers, with my voice and strategy baked in.
01
Onboarding Material
Google AI Studio generates gorgeous onboarding sites — custom-built per client, not templated
02
Co-Marketing Flows
One-pagers, content, social proof — built from real client data and auto-personalized per partner
03
A/B Testing & Channel Pivots
When performance drops, the system recommends channel shifts: paid → influencer → outbound → events
SalesloftApolloHubSpotInstantly.aiAI Studio
04 / 05
Phase 05 · Referral Engine
The system that compounds.
Referrals are the highest-trust, lowest-cost pipeline source — but most people leave them to chance. I turn them into a managed, automated growth loop.
01
Automated Nurture & Follow-Ups
"Introduce us to [contact] and receive X% off your next contract." Triggered, personalized, timed.
02
Custom B2B Referral Programs
Each client gets a referral structure that matches their incentive preferences and sales cycle rhythm
03
Referral Analytics
Track who refers most, which ICPs respond best, average cycle length, and ROI per incentive type
Auto-generated briefs before every client touchpoint
—
ICP Profiles
Custom book of business built from real data, not guesswork
—
One-Pagers & Content
Co-marketing assets generated at partner-specific scale
—
Trend Alerts
Daily intelligence on what to act on before competitors do
—
Referral Loops
Automated nurture campaigns turning clients into pipeline
Compounding Growth
The referral intelligence layer
Most referral programs are a Slack message and a hope. I track them like a sales motion — with full analytics, custom incentives per client, and automated nurture sequences that keep the loop alive.
Who's referring the most — and why?
Top referrer tracking by volume + relationship depth
Which incentives actually convert?
A/B tested per vertical and ICP type
How long does a referral take to close?
Cycle length tracked to optimize timing of asks
Which verticals respond best?
ICP-matched referral programs per client segment
Can we automate the ask?
Triggered nurture sequences — no manual follow-up needed
Is this repeatable at scale?
Custom B2B referral engine per client, built to compound
Core Competencies
GTM Strategy & Execution
Building go-to-market from scratch: ICP definition, buyer personas, multi-channel outbound, and cross-functional alignment between sales, marketing, and partnerships.
ICP DefinitionOutboundPipelinePositioning
Partnerships & Channel Dev
Managed 19 Shopify Plus/Premier agency partners. Built co-selling frameworks, joint business plans, and partner-led pipeline motions at enterprise scale.
Co-SellingJBPsAgency PartnersSI/ISV
Revenue Operations
CRM hygiene, outbound automation, pipeline reporting, and discovery/proposal frameworks that create deal velocity and internal alignment.
HubSpotApolloSalesloftPipeline Mgmt
AI-Driven Growth
Deeply embedded in AI-powered GTM tooling: AI-assisted prospecting, personalization at scale, workflow automation, and emerging agent frameworks.
ChatGPTPerplexityBrowse.aiNotebook LM
Demand Generation
From zero-to-pipeline: targeted outbound campaigns, partner co-marketing, narrative-driven GTM storytelling and competitive differentiation in crowded markets.
Outbound CampaignsCo-MarketingCompetitive Intel
Bilingual & Global Ready
Fluent in English and French. Experience representing brands at partner events and industry conferences across Canada and the US.
EnglishFrenchEnterprise CommsEvents
What People Say
People who've worked with Yves, in their own words.
"
Yves is a true entrepreneur in every sense of the word — lending innovation, talent, relentless drive, and the courage to challenge what's possible.
M
Maggie Wibright
Revenue Operations · PayPal
"
Yves has many impressive skills, but what truly differentiates him is his mindset. He naturally brings curiosity, ownership, and the instinct to build something where nothing existed before. That combination is rare — and it's what makes him such a valuable person to work with.
H
Harry Cho
Global Enterprise Account Executive · MongoDB
"
A third voice — could be a partner, a CEO you worked with, or someone from a different stage of your career for variety.
?
Colleague Name
Title · Company
By The Numbers
193%
Peak single-quarter quota attainment at Shopify Partnership Development
$550k
Pipeline generated in first 60 days as Head of Growth at Fenix Commerce
7-fig
Scope of work contributed to for a 140+ location Canadian fashion retailer
$290M+
Potential GMV unlocked through internal BDR projects at Shopify Enterprise
TikTok views on founder brand content — #2 most-viewed dog video at the time
Currently Building
Non-Coding Founder · Launched Dec 2025
Built out of love.
Pepper — my French Bulldog — has seizures. When it happened the first time, I had no way to track frequency, duration, or triggers to share with the vet. I looked for an app. Nothing good existed.
So I built one. ArcPaw is a pet seizure tracker for dogs and cats, launched on the Apple App Store in December 2024. I have zero coding background — I vibe coded the entire thing using AI, Supabase for cloud storage and auth, and a Vercel frontend.
Currently in active beta with 35+ live testers. AI-powered features are in development for a future paid subscription tier. This is what founder DNA actually looks like — identifying a real problem, building a real solution, and shipping it.
At Fenix, there was no GTM motion. I created one. At Shopify, there was no partner playbook for AI enablement. I wrote it. I'm energized by blank pages, not intimidated by them.
02
I sell, and I teach others to sell
I've closed deals and I've enabled partner networks to close deals. The ability to move between individual contributor and cross-functional leader is rare — I do both natively.
03
I speak AI without the hype
I've been in the trenches with AI tooling in GTM for years — not as a buzzword, but as actual infrastructure. Apollo, Browse.ai, Notebook LM, agents, MCPs. I use what works.
04
Founder instincts, operator execution
I've run a business solo. I understand how decisions at the top compound into outcomes at the bottom. I bring urgency, ownership, and a strong BS filter.
Open to Opportunities
Let's build something real.
I'm looking for my next role in GTM, Partnerships, or Growth — ideally at a SaaS or eCommerce company that wants someone who can build, not just manage.
Hey! 👋 I'm here to tell you everything about Yves — his background, how he works, what he's built, and what he's looking for next. What would you like to know?
