GTM · Partnerships · Growth

Yves
Chanthachith

I don't just build pipeline. I build the machine.

9+ years turning partner ecosystems and outbound strategy into real revenue. Former Shopify. 193% quota in a single quarter. $550k pipeline in 60 days. Now looking for the next problem worth solving.

Let's Talk → See the System
193%
Peak quota attainment
9+
Years in GTM & SaaS
$550k
Pipeline in 60 days
8.4M
TikTok views (founder)
Scroll to explore
The Story
Built for
the messy
middle.

I started as a founder — built a pet accessories brand from scratch on Shopify, figured out TikTok before most brands did, and landed a dog video at 8.4M views. No agency. No budget. Just instinct, speed, and a willingness to ship.

That founder DNA followed me into every corporate role I've taken since. At Shopify, I wasn't just managing relationships — I was building co-selling frameworks, enabling partners with AI tooling, and contributing to deals at enterprise scale. One partner win I supported closed a seven-figure scope of work for a 140-location Canadian fashion retailer.

"The companies I've helped grow didn't have a playbook. I had to write it."

When Fenix Commerce brought me in as Head of Growth, there was no GTM motion, no ICP definition, no outbound infrastructure. In my first two months I rebuilt all of it — and closed $25k USD in ARR while generating $550k in qualified pipeline.

I'm now actively looking for the next chapter. I'm bilingual (English & French), based in Calgary, and deeply embedded in how AI is reshaping GTM, sales enablement and partner ecosystems. If you're building something that needs structure, velocity and a partner-led growth motion — let's talk.

Experience
2024 – 2025
Fenix Commerce
Head of Growth
  • Hired to build the company's first structured GTM motion from the ground up
  • Rebuilt top of funnel entirely: ICPs, buyer personas, outbound messaging, multi-channel strategy
  • Implemented CRM hygiene standards, outbound automation (Apollo, HubSpot), and pipeline reporting
  • Introduced standardized discovery and proposal frameworks, improving deal velocity
  • Built competitive intelligence and GTM enablement assets to differentiate in crowded post-purchase SaaS
⚡ $25k ARR closed in first 60 days · $550k pipeline generated
2022 – 2024
Shopify
Partnership Development Manager
  • Managed 19 Shopify Plus/Premier agency partners as primary strategic contact
  • Developed and executed joint business plans with revenue targets, co-selling, and co-marketing initiatives
  • Supported opportunities from $10M mid-market to $2B+ enterprise brands
  • Contributed to a 7-figure scope of work win with a 140+ location Canadian fashion retailer
  • Co-authored a technical migration guide from WooCommerce to Shopify — referenced publicly by Shopify's CRO
  • Enabled partners with AI-assisted prospecting and workflow automation tools
⚡ 120%+ quota attainment consistently · 193% peak in a single quarter
2021 – 2022
Shopify
Enterprise Business Development Rep (Bilingual)
  • Bilingual BDR — English & French — focused on enterprise outbound and lead qualification
  • Consistently exceeded 150% quota from first quarter in seat
  • Hosted HydroJug × Shopify × NetSuite ERP webinar, bridging product, partner, and prospect
  • Contributed to internal projects unlocking $290M+ in potential GMV, 11 opportunities, 3 closed wins
2017 – 2022
Bark Industry Ltd.
Founder & CEO
  • Founded and operated a premium pet accessories eCommerce brand on Shopify
  • Grew social to viral scale — 8.4M views / 1.8M likes (2nd most-viewed dog video on TikTok)
  • Collaborated with influencers to increase sales 160% and improve marketing ROI by 33%
  • Secured wholesale contracts including Nordstrom

The System Behind the Results

How I actually manage
a book of business.

Most people manage accounts reactively. I built a system where AI does the heavy lifting on intelligence — so I can spend my time on relationships, strategy, and closing. Here's the exact flow.

1
Data Intake
2
AI Processing
NB
LM
Intelligence Hub
4
GTM Output
5
Referral Engine
GTM Flow Visualization
Phase 01 — Data Intake
Phase 01 · Data Intake
Everything flows in.
Before I can manage a book of business, I need a complete picture. I import every relevant data source into a centralized intelligence layer — clients, agencies, SOWs, meetings, and live market signals.
🏢
Brands & Client Data
Full client roster with performance data, tech stack, order history, and relationship context
🤝
Agency Partners + SOWs
Active scopes of work, WIP, store performance metrics, and contract status
📝
Meeting Notes & Transcripts
Every call, every decision point — automatically captured and indexed for recall
🤖
AI-Generated Trend Reports
Daily agent scrapes LinkedIn, G2, blogs, and upcoming events — summarized automatically
ApolloHubSpotBrowse.aiSalesforceTranscripts
01 / 05
Phase 02 · AI Processing
Raw data becomes signal.
The data doesn't just sit there. Agents scrape, sort, and summarize it into structured intelligence — so by the time I open my laptop, I already know what matters today.
⚡
Automated Trend Scraping
Agents monitor LinkedIn, G2, and industry events — delivering a daily briefing without lifting a finger
🎯
ICP Identification
AI cross-references all client data to identify patterns — which verticals convert, which personas respond
📊
Account Prioritization
Scoring model evaluates volume, upsell potential, and sales cycle — surfaces who needs attention before they ask
PerplexityChatGPTNotebook LMClayBrowse.ai
02 / 05
Phase 03 · The Intelligence Hub
Notebook LM as the brain.
Notebook LM is where everything converges — a knowledge engine that synthesizes your entire book of business into a searchable, queryable intelligence layer.
🧠
Full Context Retention
Every client conversation, SOW, and trend report — queryable instantly before any call
🔍
QBR & Call Prep — Automated
"Prep me for my Acme call" → instant brief with open items, past discussions, and upsell triggers
💡
Gap & Opportunity Detection
Surfaces what's underperforming, what's ready to expand, and what competitive trends could affect the relationship
Notebook LMGoogle AI StudioRAGSemantic Search
03 / 05
Phase 04 · GTM Output
Intelligence becomes action.
The system doesn't just analyze — it produces. Everything from onboarding sites to competitive one-pagers, with my voice and strategy baked in.
🚀
Onboarding Material
Google AI Studio generates gorgeous onboarding sites — custom-built per client, not templated
📣
Co-Marketing Flows
One-pagers, content, social proof — built from real client data and auto-personalized per partner
📈
A/B Testing & Channel Pivots
When performance drops, the system recommends channel shifts: paid → influencer → outbound → events
SalesloftApolloHubSpotInstantly.aiAI Studio
04 / 05
Phase 05 · Referral Engine
The system that compounds.
Referrals are the highest-trust, lowest-cost pipeline source — but most people leave them to chance. I turn them into a managed, automated growth loop.
🔁
Automated Nurture & Follow-Ups
"Introduce us to [contact] and receive X% off your next contract." Triggered, personalized, timed.
📐
Custom B2B Referral Programs
Each client gets a referral structure that matches their incentive preferences and sales cycle rhythm
📊
Referral Analytics
Track who refers most, which ICPs respond best, average cycle length, and ROI per incentive type
Automated Follow-upsICP MatchingIncentive DesignCRM Tracking
05 / 05
What the system produces →
📋
QBR & Call Preps
Auto-generated briefs before every client touchpoint
🎯
ICP Profiles
Custom book of business built from real data, not guesswork
📄
One-Pagers & Content
Co-marketing assets generated at partner-specific scale
📡
Trend Alerts
Daily intelligence on what to act on before competitors do
🔁
Referral Loops
Automated nurture campaigns turning clients into pipeline
Compounding Growth
The referral
intelligence layer
Most referral programs are a Slack message and a hope. I track them like a sales motion — with full analytics, custom incentives per client, and automated nurture sequences that keep the loop alive.
Who's referring the most — and why?
Top referrer tracking by volume + relationship depth
Which incentives actually convert?
A/B tested per vertical and ICP type
How long does a referral take to close?
Cycle length tracked to optimize timing of asks
Which verticals respond best?
ICP-matched referral programs per client segment
Can we automate the ask?
Triggered nurture sequences — no manual follow-up needed
Is this repeatable at scale?
Custom B2B referral engine per client, built to compound
Core Competencies
🗺
GTM Strategy & Execution
Building go-to-market from scratch: ICP definition, buyer personas, multi-channel outbound, and cross-functional alignment between sales, marketing, and partnerships.
ICP DefinitionOutboundPipelinePositioning
🤝
Partnerships & Channel Dev
Managed 19 Shopify Plus/Premier agency partners. Built co-selling frameworks, joint business plans, and partner-led pipeline motions at enterprise scale.
Co-SellingJBPsAgency PartnersSI/ISV
⚡
Revenue Operations
CRM hygiene, outbound automation, pipeline reporting, and discovery/proposal frameworks that create deal velocity and internal alignment.
HubSpotApolloSalesloftPipeline Mgmt
🤖
AI-Driven Growth
Deeply embedded in AI-powered GTM tooling: AI-assisted prospecting, personalization at scale, workflow automation, and emerging agent frameworks.
ChatGPTPerplexityBrowse.aiNotebook LM
📣
Demand Generation
From zero-to-pipeline: targeted outbound campaigns, partner co-marketing, narrative-driven GTM storytelling and competitive differentiation in crowded markets.
Outbound CampaignsCo-MarketingCompetitive Intel
🌐
Bilingual & Global Ready
Fluent in English and French. Experience representing brands at partner events and industry conferences across Canada and the US.
EnglishFrenchEnterprise CommsEvents
By The Numbers
193%
Peak single-quarter quota attainment at Shopify Partnership Development
$550k
Pipeline generated in first 60 days as Head of Growth at Fenix Commerce
7-fig
Scope of work contributed to for a 140+ location Canadian fashion retailer
$290M+
Potential GMV unlocked through internal BDR projects at Shopify Enterprise
19
Shopify Plus/Premier agency partners managed simultaneously
8.4M
TikTok views on founder brand content — #2 most-viewed dog video at the time
Currently Building
Side Project
Arc Paw

While pursuing my next role, I'm building Arc Paw — a pet seizure tracker app, launched December 2024 on the Apple App Store. Currently in active beta with 35+ live testers, AI-powered features in development for a future paid tier. Built via vibe coding with Supabase (cloud storage + auth) and a Vercel frontend.

🍎 Download on App Store 35+ Beta Testers Supabase AI Features in Dev Non-Coding Founder
What I Actually Bring
01
I build things that weren't there
At Fenix, there was no GTM motion. I created one. At Shopify, there was no partner playbook for AI enablement. I wrote it. I'm energized by blank pages, not intimidated by them.
02
I sell, and I teach others to sell
I've closed deals and I've enabled partner networks to close deals. The ability to move between individual contributor and cross-functional leader is rare — I do both natively.
03
I speak AI without the hype
I've been in the trenches with AI tooling in GTM for years — not as a buzzword, but as actual infrastructure. Apollo, Browse.ai, Notebook LM, agents, MCPs. I use what works.
04
Founder instincts, operator execution
I've run a business solo. I understand how decisions at the top compound into outcomes at the bottom. I bring urgency, ownership, and a strong BS filter.

Open to Opportunities

Let's build
something real.

I'm looking for my next role in GTM, Partnerships, or Growth — ideally at a SaaS or eCommerce company that wants someone who can build, not just manage.

Email Me → LinkedIn ↗ yveschan7@gmail.com
Email
yveschan7@gmail.com
LinkedIn
linkedin.com/in/yveschanthachith
Location
Calgary, AB · Open to Remote
Languages
English · French
Y
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